Introducing the Jumbo Litter Loo — Now Big Enough For A Self-Cleaning Litter Box!

by Don Reisinger and Brie Copley

At New Age Pet, we pride ourselves on listening to your feedback and continually updating our products to meet the growing and changing needs of our customers. The Litter Loo, a New Age Pet best selling item, has maintained a 4.5/5 star rating on Amazon, but we do hear the occasional whisper about the size of the Litter Loo. While most people are able to find a litter pan that will fit into the Litter Loo, some customers noted that a self-cleaning litter pan will not fit inside the current model of the Litter Loo. We think it’s time we fixed that!

We are proud to announce the Jumbo Litter Loo to our product line in 2015.  After reviewing input from a number of consumers who asked about a larger Litter Loo, one that could accommodate larger pans and even the hooded and auto-clean models, New Age Pet is launching the Jumbo Litter Loo at the pet industry’s Global Pet Expo in early March.

The Jumbo Litter Loo takes the numerous features and benefits of the original model and “super sizes” it to accommodate the largest litter pans and automatic cleaning boxes currently available.  A shelf has been added under the table top to provide storage for other kitty related items.  It’s still easy to assemble and won’t absorb any “gifts” the cat might choose to leave behind. A port has been added to the back panel to accommodate a cord that may be used with most of the auto-clean models.

Jumbo Litter Loo

The Litter Loo is manufactured using a revolutionary composite material called ecoFLEX™.  ecoFLEX is made using recycled polymers and reclaimed wood fibers in a blend that results in a new material with unique characteristics.  The most important characteristic of ecoFLEX  when used in a product like a litter box hideaway is that it doesn’t absorb any moisture, including cat urine.  Independent tests have reported a measurement result of .05% of liquids coming into contact with untreated ecoFLEX being absorbed.  That’s like spitting on something, wiping it off a couple of times and then measuring what moisture is left.2

If you choose a hideaway made from wood, particleboard or MDF (Medium Density Fiberboard) you are likely regret it in a short period of time.  The cat you are trying to accommodate, by its very nature, is the ultimate culprit here.  Cats can be trained to use the litter box but none have ever been confused with a sniper when it comes to accuracy when doing their business.  No matter how well the cat is treated, no matter how well it is trained, eventually that darned cat is going to miss the litter pan and that cat urine is going to be deposited on the inside your lovely hideaway.  Then, if your hideaway is made from wood or one of the wood based materials, no matter how well that hideaway is finished, some of that cat urine is going to soak in and no matter how extensive the efforts you employ, no matter what cleaning materials you use, you’re never going to completely remove that urine.  In short order, you will have odor.  Cat urine odor.  Is there anything much worse? Subsequently, you will have to make a deposit of your own when you toss an expensive, attractive cat litter box hideaway - now worthless - into the garbage.

Those occasional - but inevitable - misses can be simply wiped up in a New Age Pet Litter Loo with no residue.  No special cleaners are needed.  Simply wipe it up as you would if it were on any other impervious surface like a tile or vinyl floor.

Large enough to hold a self-cleaning litter pan

Additionally, the use of ecoFLEX combined with New Age’s engineering prowess brings consumers a long list of additional benefits that are hard to match when compared to wood based alternatives.  Some are directly related to the use of ecoFLEX.  In addition to moisture resistance, ecoFLEX is also very stable and doesn’t shrink or expand with changes in heat and humidity indoors.  Once assembled, they stay tight and don’t need to be adjusted from time to time.  ecoFLEX is also 100% non-toxic so there is no concern if your cat or other pet decides to chew on an ecoFLEX product.2    New Age’s engineering adds ease of assembly with nothing more than a thumb and forefinger required.  The Espresso and Russet colors are molded in so scratches are less likely to show but with the high wood content in ecoFLEX the color of these products can be changed using indoor latex paint that can be purchased anywhere.  And the basic structure results in a lightweight yet extremely strong panel.

The Litter Loo line-up includes the original model designed for use with small and medium sized pans that has been a runaway success since it was introduced in 2012.  The original model is readily available at any one of a number of online retail sites and select retailers around the US and Canada.

  1. APPA National Pet Owners Survey – 2013-2014
  2. SGS Test Report #SHD201014617 5/18/10

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2 Responses to Introducing the Jumbo Litter Loo — Now Big Enough For A Self-Cleaning Litter Box!

  1. Lou Ann Salmon February 19, 2015 at 2:45 pm #

    I love the concept of the new Litter Loo to accommodate an automatic litter box. However, after viewing your photo of your Litter Loo with the Litter Maid inside, I was questioning on the height to that middle shelf. While you have designed a larger Litter Loo to accommodate larger litter pans, what about larger cats? I can see that your Litter Loo will fit our Litter Maids nicely. However, as owner of 2 LARGE cats (part Maine Coon) the shelf appears to be too low to accommodate their height. Perhaps if the shelf were to be adjustable to take size of cat using box into consideration.

    Would love these for my litter boxes!
    Lou Ann Salmon

  2. hosting information January 3, 2016 at 2:14 pm #

    I love the new Litter Loo and am already sold thanks Don

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